Amazon Seller Guide

Amazon Image Requirements

Amazon has strict image guidelines. Violating them can suppress your listing from search results or trigger a listing removal. Here is what you need to know.

Main Image (Slot 1) Requirements

• Pure white background (RGB 255, 255, 255).
• Product fills at least 85% of the frame.
• No text, logos, watermarks, or borders.
• No accessories that are not included in the purchase.
• Professional quality -- no blurry, pixelated, or poorly lit images.
• Minimum 1000 px on the longest side (1600 px+ recommended for zoom).
• Supported formats: JPEG, PNG, TIFF, or GIF (non-animated).

ProdVue's Clean Main image type is built specifically to meet these requirements.

Additional Image Slots (2-7)

Amazon allows up to 7 images (1 main + 6 additional) on most categories. The additional slots are more flexible:

• Text overlays and infographics are allowed.
• Lifestyle and in-use shots are allowed.
• Comparison charts are allowed.
• You can use props and backgrounds.

Recommended 7-Image Strategy

Here is a proven slot-by-slot strategy that maximizes conversions:

| Slot | Image Type | Purpose | |------|-----------|---------| | 1 | Clean Main | Compliance + first impression | | 2 | Lifestyle Scene | Emotional connection | | 3 | Feature Infographic | Key selling points at a glance | | 4 | In Use | Demonstrate the product in action | | 5 | Ingredient/Material Breakdown or Detail Close-Up | Build quality trust | | 6 | Comparison Chart or Before & After | Differentiation | | 7 | What's Included or Size Comparison | Set clear expectations |

This order follows the way most shoppers scroll through Amazon listings: first impression, then desire, then details, then confidence.

A+ Content (Enhanced Brand Content)

If you have Brand Registry, A+ Content lets you add rich media below the bullet points. Recommended image sizes:

• Standard modules: 970 x 600 px
• Comparison charts: 150 x 150 px per product
• Banner images: 970 x 300 px

ProdVue images are generated at high resolution, so you can crop and resize them to fit any A+ Content module.

Best Image Types for A+ Content

• Feature Infographic (for module headers)
• Comparison Chart (for the comparison module)
• Lifestyle Scene (for brand story sections)
• Detail Close-Up (for material/quality callouts)

What Amazon Checks For

Amazon uses automated systems and manual reviews to enforce image guidelines. Common reasons for suppression:

• Main image not on white background. This is the most frequent issue.
• Text or promotional badges on the main image. "Sale", "Best Seller", or any overlay text triggers suppression.
• Product does not fill 85% of the frame. Small products with too much white space get flagged.
• Blurry or low-resolution images. Below 1000 px on the longest side.
• Watermarks or brand logos on the main image. Logos are only allowed on the product itself (as it naturally appears).

Tips for Amazon Success

• Fill all 7 slots. Listings with all image slots filled convert significantly better than those with fewer images. Do not leave empty slots.
• Lead with benefits, not features. Your Infographic image should focus on what the product does for the customer, not just specs.
• Use every pixel. Amazon compresses images. Upload at the highest resolution available for the sharpest zoom experience.
• Test your main image. Your main image appears in search results and determines click-through rate. If your conversion rate is low, try generating a fresh Clean Main with slightly different framing.
• Match your A+ Content to your listing images. Visual consistency between the main listing and A+ Content reinforces brand trust.

Getting Started

1. Generate a Clean Main image first -- this is required.
2. Add a Lifestyle Scene and Feature Infographic for positions 2 and 3.
3. Fill remaining slots based on your product category using the strategy table above.
4. If you have Brand Registry, generate additional images for your A+ Content modules.

See the full list of Image Types for detailed descriptions of each option.