Amazon Seller Guide

Amazon product image requirements, listing image strategy, A+ Content notes, and review cautions for sellers.

Amazon Image Requirements

Amazon has strict image guidelines. Violating them can suppress your listing from search results or trigger a listing removal. Here is what you need to know.

Main Image (Slot 1) Requirements

  • Pure white background (RGB 255, 255, 255).
  • Product fills at least 85% of the frame.
  • No text, logos, watermarks, or borders.
  • No accessories that are not included in the purchase.
  • Professional quality -- no blurry, pixelated, or poorly lit images.
  • Minimum 1000 px on the longest side (1600 px+ recommended for zoom).
  • Supported formats: JPEG, PNG, TIFF, or GIF (non-animated).

ProdVue's Clean Main image type is built for Amazon-style main images, but sellers should still review the final image against the latest category rules before publishing.

Additional Image Slots (2-7)

Amazon allows up to 7 images (1 main + 6 additional) on most categories. The additional slots are more flexible:

  • Text overlays and infographics are allowed.
  • Lifestyle and in-use shots are allowed.
  • Comparison charts are allowed.
  • You can use props and backgrounds.

Recommended 7-Image Strategy

Use Amazon's secondary images to answer buyer objections quickly:

| Slot | Image Type | Purpose | |------|-----------|---------| | 1 | Clean Main | Compliance + first impression | | 2 | Lifestyle Scene | Show the product in the buyer's real context | | 3 | Feature Infographic | Explain the strongest benefits at a glance | | 4 | In Use | Demonstrate fit, application, routine, or handling | | 5 | Ingredient/Material Breakdown or Detail Close-Up | Build quality and proof trust | | 6 | Comparison Chart or Before & After | Differentiate from generic alternatives | | 7 | What's Included or Size Comparison | Prevent expectation problems and returns |

This order follows the way most shoppers scroll through Amazon listings: first impression, then desire, then details, then confidence.

A+ Content (Enhanced Brand Content)

If you have Brand Registry, A+ Content lets you add rich media below the bullet points. Recommended image sizes:

  • Standard modules: 970 x 600 px
  • Comparison charts: 150 x 150 px per product
  • Banner images: 970 x 300 px

ProdVue images are generated at high resolution, so you can crop and resize them to fit any A+ Content module.

Best Image Types for A+ Content

  • Feature Infographic (for module headers)
  • Comparison Chart (for the comparison module)
  • Lifestyle Scene (for brand story sections)
  • Detail Close-Up (for material/quality callouts)
  • Ingredient or specification modules when proof assets support the claim

What Amazon Checks For

Amazon uses automated systems and manual reviews to enforce image guidelines. Common reasons for suppression:

  • Main image not on white background. This is the most frequent issue.
  • Text or promotional badges on the main image. "Sale", "Best Seller", or any overlay text triggers suppression.
  • Product does not fill 85% of the frame. Small products with too much white space get flagged.
  • Blurry or low-resolution images. Below 1000 px on the longest side.
  • Watermarks or brand logos on the main image. Logos are only allowed on the product itself (as it naturally appears).

Tips for Amazon Success

  • Fill all 7 slots. Do not leave persuasive image positions unused when your product has objections to answer.
  • Lead with benefits, not features. Your Infographic image should focus on what the product does for the customer, not just specs.
  • Use every pixel. Amazon compresses images. Upload at the highest resolution available for the sharpest zoom experience.
  • Test your main image. Your main image appears in search results and determines click-through rate. If your conversion rate is low, try generating a fresh Clean Main with slightly different framing.
  • Match your A+ Content to your listing images. Visual consistency between the main listing and A+ Content reinforces brand trust.
  • Avoid unsupported claims. Health, supplement, safety, performance, and certificate claims should come from labels, packaging, certificates, CoAs, or approved seller copy.

Getting Started

  1. Generate a Clean Main image first -- this is required.
  2. Add a Lifestyle Scene and Feature Infographic for positions 2 and 3.
  3. Fill remaining slots based on your product category using the strategy table above.
  4. If you have Brand Registry, generate additional images for your A+ Content modules.
  5. Review all product claims, labels, and benefit text before export.

See Amazon Listing Image Generator, Amazon A+ Content Generator, Amazon Infographic Image Generator, A+ Exports, and the full Image Types guide.