Brand Profiles

Keep your product images consistent across your entire catalog with Brand DNA settings.

What Is a Brand Profile?

A Brand Profile (also called Brand DNA) is a set of style preferences that ProdVue applies to every image it generates for your products. Think of it as a creative brief that ensures all your product images look like they belong together.

Without a Brand Profile, each image is generated independently. With one, your entire catalog shares a consistent visual identity -- same mood, same quality feel, same aesthetic.

Why It Matters

Consistency across your product catalog signals professionalism and builds trust. Shoppers notice when a listing looks polished and cohesive, even if they cannot articulate why. On marketplaces where you are competing against dozens of similar products, a consistent visual identity helps your brand stand out.

Benefits of using a Brand Profile:

  • Visual coherence across all products in your store
  • Faster generation because the system already understands your preferences
  • Fewer redos because the style is dialed in from the start
  • Stronger brand recognition as customers see your products across listings

How to Set Up Your Brand Profile

  1. Go to Settings in your ProdVue dashboard.
  2. Open the Brand Profile section.
  3. Fill in your preferences:

Brand Name and Description

Enter your brand name and a short description of what you sell. This helps the system understand your product category and target audience.

Visual Style

Choose the overall mood of your imagery:

  • Minimal -- clean, simple, lots of white space. Good for modern consumer electronics, premium skincare, minimalist home goods.
  • Warm -- inviting, cozy tones. Great for food products, candles, home textiles, artisanal goods.
  • Bold -- high contrast, vibrant energy. Works well for fitness products, outdoor gear, kids' products.
  • Natural -- organic, earthy, soft tones. Ideal for eco-friendly products, natural beauty, wellness items.
  • Premium -- rich, dark, luxurious feel. Suited for high-end accessories, spirits, watches, jewelry.

Target Audience

Describe your typical customer in a few words. "Health-conscious women 25-45" gives better results than just "everyone." The more specific, the better.

Additional Notes

Add anything else the system should know -- specific colors to emphasize, environments to avoid, packaging details, or seasonal considerations.

Tips for Best Results

  • Be specific but concise. "Bright, airy kitchen settings with white marble countertops" works better than "nice background."
  • Reference your existing brand materials. If you already have a brand guide or mood board, summarize the key points here.
  • Update as your brand evolves. You can change your Brand Profile at any time. New images will reflect the updated preferences.
  • One profile per brand. If you manage multiple brands, create a separate Brand Profile for each.

How It Affects Image Generation

Once set, your Brand Profile is automatically applied whenever you generate images. You do not need to reference it manually -- it works in the background. The style preferences influence:

  • Scene environments and props in Lifestyle images
  • Color palette and mood across all image types
  • Typography style in Infographic and Comparison images
  • Overall composition and lighting direction

You can still customize individual images, but the Brand Profile provides a strong, consistent baseline.